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Sino Group of Hotels Unveils New, Enhanced Websites

[Hong Kong - 2 December 2013] Sino Group of Hotels has launched a new website that is as welcoming and individual as its properties. Easily accessible and refreshingly uncomplicated, the website is designed to appeal to both business and leisure travellers.  The corporate website www.sino-hotels.com provides an overview of the Sino Group of Hotels while drawing together the company's four Hong Kong properties under one brand domain.

The websites for the four individual hotels – The Royal Pacific Hotel & Towers www.royalpacific.com.hk, Hong Kong Gold Coast Hotel www.goldcoasthotel.com.hk, City Garden Hotel www.citygarden.com.hk and Island Pacific Hotel www.islandpacifichotel.com.hk – are loaded with need-to-know information and user-friendly features.

One such feature is the 'Treasures to Discover' section in each property website. Since each hotel is surrounded by unique features and located in distinct Hong Kong districts, the trusted 'Treasures to Discover' section lists off-the-radar restaurants and little-known local gems. While informing guests of Hong Kong's hidden local hotspots, 'Treasures' also reflects each hotel's familiarity with its neighbourhood and connection to its community.

The websites are designed to engage and entertain with clearer fonts, all-new images and intuitive displays. Optimized for use on modern touch screens and traditional keyboards, it's expected visitors will find the details they need in less than three clicks.

Efficiently versatile, the websites adapt and adjust according to the screen size of the device they're being read from. Whether it's an on-the-go traveller accessing the hotel website on their mobile phone or tablet, or an executive viewing the information on a desktop computer, the images, text and layout are reformatted so the user experience remains the same.

The revamp included a rewrite of the website copy and updated images for each property. To communicate the brand's authentic, approachable style, the direction for the images and language was to be understated rather than over-stylized. The objective was to communicate the promise and vision of the brand as well as the uniqueness of each property.

Available in English, Traditional Chinese, Simplified Chinese and Japanese, each property homepage will feature updated news on Hong Kong happenings as well as TripAdvisor reviews.

"The new Sino Group of Hotels websites make online bookings easier to navigate and faster to process," explains Nicholas Yim, Executive Director and Group General Manager of Sino Group of Hotels. "Aside from incorporating the latest technology, the websites provide user-friendly information, offer visitor insights into the local neighbourhood and clearly convey each hotel's unique selling points."

To celebrate the websites' launch, all four hotels in Hong Kong will extend a special benefit to guests. Visitors who book their stay online using the all-new website will receive a HK$100 credit off their final bill. iPrestige Rewards members will enjoy double stay credit when they log in to book and present their final bill during check out. Visit www.sino-hotels.com to book now.

Media Enquiries
Ellen So
E-Commerce Manager
The Royal Pacific Hotel & Towers
+852 2738 2293
Email: ellenso@royalpacific.com.hk

Andy Chow
Senior Marketing Communications Officer
City Garden Hotel
+852  2806 4020
Email: andychow@citygarden.com.hk

Hester Yip
Senior Communications Manager
Hong Kong Gold Coast Hotel
+852 2452 8344
Email: hesteryip@sino-hotels.com

Jesslyn Tam
Assistant E-commerce & Marketing Manager
Island Pacific Hotel
+852 2131 5756
Email:  jesslyntam@islandpacifichotel.com.hk

About Sino Group of Hotels (www.sino-hotels.com)
Sino Group of Hotels operates a number of properties on Hong Kong Island and throughout Kowloon, namely City Garden Hotel, Island Pacific Hotel, The Royal Pacific Hotel & Towers, Hong Kong Gold Coast Hotel, as well as the Gold Coast Yacht & Country Club and The Johnston Suites serviced apartments in Hong Kong.  The Group will launch a city luxury boutique hotel in Central, Hong Kong in 2014.

About Sino Group (www.sino.com)
Sino Group is one of the leading property developers in Hong Kong. Widely diversified, the Group comprises private holding companies owned by the Ng family, along with three publicly listed companies, Tsim Sha Tsui Properties Limited (HKSE: 247), Sino Land Company Limited (HKSE:083), Sino Hotels (Holdings) Limited (HKSE: 1221).

Sino Group's core business is developing residential, office, industrial and retail properties for sale and investment. It is also a major player in hotel investment and management, club management, property management, car park operations, cleaning and security services.

Sino Group owns the award-winning Conrad Hong Kong and two leading prestigious hotels in Singapore, namely The Fullerton Hotel Singapore and The Fullerton Bay Hotel Singapore.

Far East Organization, the Group's sister company, is Singapore's largest private property developer.

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