Your Perfect Stay in Asia's Top Cities is Now a Click Away
Sino Group of Hotels forms an online alliance
with Far East Hospitality Group
Hong Kong, 3 August 2015 – Sino Group of Hotels has formed a strategic alliance with Singapore’s largest hospitality owner and operator Far East Hospitality, allowing travellers to make a reservation with any of their hotels in Asia’s prime cities – Hong Kong, Singapore and Kuala Lumpur, via their online booking platforms.
Together, the two trusted brands in hospitality will offer customers a diverse range of accommodation experiences ranging from luxury boutique hotels such as The Pottinger Hong Kong, to heritage hotels such as The Fullerton Hotel; trendy city hotels like The Quincy Hotel, to serviced residences, such as The Village brand of services residences; as well as an idyllic beach resort on the Hong Kong Gold Coast at best available rates.
“This initiative is part of our ongoing efforts to enhance value for guests so that visitors and onward travellers from Singapore or Hong Kong can, from a single location, easily find accommodation at Far East Hospitality or Sino Group of Hotels at the most attractive rates,” said Mr Arthur Kiong, Chief Executive Officer of Far East Hospitality.
Mr. Kevin Chuc, Associate Director and Deputy Group General Manager of Sino Group of Hotels, added: “With the current traffic and buoyant tourism in key Asian destinations, this alliance is a customer-centric move, enabling us to serve our travellers better. It is a one-stop-shop helping travellers conveniently reserve their stay at the best available rates and earn more rewards along the way.”
Easily accessible and mobile-friendly, the new booking platforms present a distinct range of hospitality experiences at a click of a button. Travellers looking for an authentic experience can receive insiders’ guides to their destinations with the online listing of the hottest tourist attractions and cultural events.
Far East Hospitality continuously updates www.stayfareast.com to increase ease of use. It has been enhanced to be mobile friendly, and local language sites in Chinese, Bahasa Indonesia and Japanese have been added to cater to key markets. In February this year, www.stayfareast.com won the coveted International Hotel Award 2014 for Hotel Group Website Singapore.
About Sino Group of Hotels (www.sino-hotels.com)
Established in 1994, Sino Group of Hotels is the hospitality management arm of Sino Group and an affiliate of Sino Land Company Limited (HKSE: 083). It operates a number of properties on Hong Kong Island and in Kowloon, as well as a resort-style hotel along Hong Kong Gold Coast.
Sino Group of Hotel's portfolio covers The Royal Pacific Hotel & Towers, City Garden Hotel, Hong Kong Gold Coast Hotel, Island Pacific Hotel, The Pottinger Hong Kong and Gold Coast Yacht & Country Club. Each property offers a unique guest experience, which share common values in providing best possible services and facilities. A trusted brand in the hospitality industry, the hotels and yacht club cater to both business and leisure travellers while celebrating local communities.
About Far East Hospitality (www.stayfareast.com)
Far East Hospitality Holdings Pte Ltd (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group.
With the joint ventures, Far East Hospitality has established itself as a regional hospitality owner and operator with a sizeable overseas network. It now has a combined portfolio of more than 13,000 rooms under management across more than 80 hotels and serviced residences in eight countries – Australia, China, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore. Far East Hospitality’s stable of nine unique and complementary brands – “Quincy”, “Oasia”, “Village”, “Rendezvous”, “Adina”, “Medina”, “Vibe”, “Travelodge” and “Marque” – present excellent opportunities for cross-selling initiatives across the different brands and geographic markets, offering guests with a greater diversity of choices and locations.
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